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Lihan “Neil” Zhu

Senior UX/Product Designer

I design products where business goals, technical constraints, and user needs intersect.

Auto-Charge UI

Auto Charge

Decision Framing Research-Led Strategy
Conflict

For 18 years, buyers have been used to paying on their own timing. The business and sellers wanted faster payment and a shorter cycle time. So the business pushed for auto-charge on everyone.

Reframe

Give buyers a choice, rather than force one rule on everyone.

Decision

If buyers choose online payment, use auto-charge. If they choose offline payment, keep it manual.

Impact

This helped break the long-standing status quo and moved the project forward.

Super Listing architecture

Super Listing

System Consolidation Modular Architecture
Problem

As the business evolved, listing variations kept growing. The system needed to handle that complexity without starting over each time.

Approach

I turned it into a modular structure with consistent patterns and progressive disclosure.

Impact

That kept the experience more manageable for users, and easier for engineering to extend and maintain.

Memoria app

Memoria

0→1 Product Design End-to-End Ownership
Problem

Many people want to keep their life stories as they get older. The hardest part is often just getting started.

Approach

Voice-first app with swipeable prompts, voice recording, and AI transcription.

Ownership

Designed and built end to end by me, now live in TestFlight.


Projects from before 2021

DA Up-to-date


Web App (B2B)


Redesigned a Dealership Management System and boosted the user experience and increased working efficiency by ~87.5%
Dealership Advantage Dealership Advantage

ThermO


Mobile App (Consumer)


Optimize temperature in offices by collecting perople's thermal preferences
ThermO ThermO

Timely


Mobile App (Consumer)


Assist you find timely activities at your specific spare time

Timely Timely

DNAJupyter


Web App (B2B)


Assist bio-statisticians code lively on DNAnexus platform

DNAnexus_Jupyter DNAnexus_Jupyter

DViselection


Data Visualizations


Storytelling with interactive data

Data Visualization Data Visualization

MRTrial


AR/VR Design Prototypes


Solve problems intuitively in immersive environment

AR/VR Interaction Design AR/VR Interaction Design

Timely

Timely

ThermO

ThermO

DNAJupyter

DNAJupyter

DViselection

Data Visualization Selections

MRTrial

Data Visualization Selections
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© 2020 by Lihan Neil Zhu